Andrew Loomis

American, 1892 - 1959

“Art cannot depend upon copy... it must tell its own story."

Andrew Loomis (American, 1906 - 1996)

A Garden Story

Oil on Canvas

30 x 24 inches

Signed Lower Right

AVAILABLE FOR PURCHASE

William Andrew Loomis (1892 - 1959) was an American illustrator, writer, and art instructor. His commercial work was featured prominently in advertising and magazines; however, Loomis is best known as the writer of a series of instructional art books printed throughout the 20th century. His work is exhibited by institutions, including the National Museum of American Illustration, and can be found in other public and private collections across America.

Reminiscent of his contemporary Norman Rockwell, Loomis possessed an acute ability to bring focus to the product while maintaining the appearance of fine art. He captured moments of idealized American values in softly painted figures and scenarios and translated this sensitive treatment into advertisements for some of the most important brands and corporations of his day: For Kellog's, he featured boy scouts ready to aid the community after a full cereal breakfast, and for Coca-Cola, young women enjoying a day while drinking Coca-Cola.

A master at seamlessly combining products and fine art into one cohesive image, Loomis could find a way to make a striking ad with any product - from beverages to sliced meat.

In 1939, Loomis published his first book, Fun with a Pencil. Subsequent books built on previous lessons, and influenced generations of illustrators and artists.